Targeted emails are email campaigns created for and sent only to a specific customer segment. They contain a tailored offer for this group in an attempt to achieve maximum relevancy, engagement and conversions.
— Email trigger is an event, usually a customer action, that triggers an automated email to be sent out. These customer actions acting as email triggers can be: Places an order Abandons cart Abandoned browsing Subscribers for blog Registers for member
— Behavior segmentation is the first step of creating a tailored email campaign. It is the process of filtering a customer database (using a CRM) by behavior in order to reach a specific customer segment. Then the campaign is customized to react to or build