Email automation means sending email marketing campaigns automatically, triggered by specifically chosen events or actions. Email automation works best to answer customer needs, react to customer actions and engage at planned times for maximum effectiveness.
Some marketing tactics made possible by email automation are:
The power of email automation is in its relevance and timeliness - emails are only sent in response to something the customer did, or at a specific time. This makes the engagement a lot more meaningful - it’s not just blasting promotions every day. It feels more natural, more useful and thus it’s better perceived by the recipients who see the point in this communication and react better to it. Of course, email automation also helps your marketing team to stay on top of everything that’s happening without missing opportunities.
— Email trigger is an event, usually a customer action, that triggers an automated email to be sent out. These customer actions acting as email triggers can be: Places an order Abandons cart Abandoned browsing Subscribers for blog Registers for member
— Email series is a type of an email marketing campaign consisting of more than one email. Its purpose is to drive engagement, traffic and sales from leads and existing customers. It’s called a series because there’s a connection between the indi