Sales attribution

Sales attribution is the connection between revenue generated and the marketing channel that brought the customer. Proper sales attribution includes revenue breakdown by:

  • Traffic channel
  • Campaign
  • Referrer
  • Coupon code

A good CRM will also attribute each sale of a customer, not just the first one.  Thus, you know exactly which of your marketing efforts generate sales so you can optimize your marketing budget.

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z