Customer lifetime is the entire period between first and last purchase of one client. It is how long they stay a customer.
Depending on the products, customer lifetime can be very long or very short. An online grocery store can serve people throughout their entire life, while a bridal dress store can hardly expect more than one order from a person.
— The customer lifecycle is how a person progresses through different statuses in relation to a brand. Roughly these statuses can be being in the target audience, being a prospect/ lead, becoming a customer, becoming a loyal customer, and brand advocate. Th
— Customer loyalty is the phenomenon of customers coming back to your store to shop repeatedly. It is due to satisfaction with the products and service, plus a feeling of belonging - they identify with your brand values and the lifestyle the products offer.