Customer lifetime
Customer lifetime is the entire period between first and last purchase of one client. It is how long they stay a customer.
Depending on the products, customer lifetime can be very long or very short. An online grocery store can serve people throughout their entire life, while a bridal dress store can hardly expect more than one order from a person.
Longer customer lifetime means better retention rate and higher customer lifetime value so it’s worth trying to prolong it if your products are suitable for that.
See also
Customer lifecycle— The customer lifecycle is how a person progresses through different statuses in relation to a brand. Roughly these statuses can be being in the target audience, being a prospect/ lead, becoming a customer, becoming a loyal customer, and brand advocate. Th
— Customer loyalty is the phenomenon of customers coming back to your store to shop repeatedly. It is due to satisfaction with the products and service, plus a feeling of belonging - they identify with your brand values and the lifestyle the products offer.
