Referral link
Referral link is a special link with UTM parameters added at the end. It looks something like this: https://www.onlinestore.com/join?promo_code=INFLU67478
The parameters make it possible to track the traffic and conversions that came from a specific referral - like an influencer blog or Instagram, for example. If you do this type of partnerships, you should be giving out individual referral links to all influencers and referral partners to measure their results.
This is different from discount code, which is just INFLUENCER10OFF, for example, that needs to be applied at checkout.
Additional resources
Tracking influencer marketing, promo codes and referralson Metrilo blog
See also
Influencer marketing— Influencer marketing is a marketing tactic ecommerce brands use to reach a wider audience, acquire new customers and polish their brand image through lifestyle positioning. It happens on social media and blogs where brands partner up with influencer
— Influencer campaign is a promotion ecommerce brands run together with bloggers or social media influencers. Usually, a special discount is given out to the audience as an insider perk. The influencer may review the product, mention it in an article or simp
