Ecommerce fundamentals

The basics to have in place for your online store and brand. What not to miss in your daily tasks. What activities to make an indispensable part of your strategy.

Customer lifetime value in ecommerce 101

Customer lifetime value is proving to be one of the most important ecommerce metrics. More and more online brands discover customer lifetime value as an indicator of brand loyalty, stable financials and possibilities for growth. We’ll see why in a bit.

What is customer lifetime value?

Customer lifetime value is the total amount of money someone spends with your brand over the complete period of their customer lifetime. This is from their first purchase ever to the last one before they drop out as a customer and never shop from you again.

Are you setting fair prices for your ecommerce brand?

When doing research and benchmarking your products, do you wonder how your competitors decide on a price and how customers choose between differently priced products? What is a fair price to you?

There is a behavioral pattern behind a buying decision-making process. Customers are bound by reference prices from past experiences that they have internalized. When they judge the fairness of a price, they benchmark with these internal reference price points.

Besides, they are all too familiar by now with the old trick of crossing out a higher price and presenting the actual one as a discounted one. This is illegal in the European Union, for example.

So let’s dive deeper and find better ways of pricing your products fairly.

How to reduce returns for ecommerce clothing brands

Ecommerce returns are expected to reach $550 billion in 2020 in the US alone. With 29% of orders being sent back, apparel is the category that most urgently needs to work on reducing returns.

Returns have negative effects on:

  • Your operations – they cost you labor and time
  • Profitability – they cost money
  • Customer reviews – any negative comments found online might cost you new customers
  • Team morale – your employees might get demotivated after working on the items

Clothes brands may understand returns are an inevitable part of their business, but it doesn’t have to hurt your profitability. Keeping returns to a minimum will save you operating costs, time, and unhappy customers.

We gathered quite a few tactics to reduce returns.

Ecommerce fulfillment 101

Running an eCommerce business seems easy until you have to think about all aspects of fulfillment – receiving, warehousing, packing, and shipping products to customers.

Customers are harder and harder to please. They may not be willing to pay extra but want fast delivery. It can be stressful for many companies to manage order fulfillment in an optimal way that satisfies their needs, meets customers’ demands and stimulates business growth.

In this article, we’ll cover the fundamentals of ecommerce fulfillment and how to choose a proper order fulfillment for your business.

Mobile performance optimization for your Magento store

With more than 50% of all users browsing online using mobile devices, Google started prioritizing site set up for mobile experiences some time ago. However, it wasn’t until July 1st, 2019, that the search giant officially announced that it would be prioritizing mobile-first indexing for all new websites.

At first glance, it looks like a controversial move. After all, mobile devices have a number of key restrictions:

  1. less CPU power (roughly 75% less processing resources),
  2. bandwidth challenges (rural network capabilities, browsing on EDGE and H+ networks),
  3. memory restrictions (slower to work on resource-heavy stores, hard to keep multiple pages live),
  4. physical screen size and tap-based UI (harder to type and navigate),
  5. older smartphones (not everyone owns the latest iPhone, you know).

However, mobile device proliferation is how the industry is moving, with more ecommerce shoppers preferring to use their mobile devices when browsing online stores.

Copywriting basics for ecommerce brands

Online sales for eCommerce businesses reached $501 billion in the U.S. in 2018. Those sales are expected to rise to $740 billion by 2023. If you want to optimize your marketing efforts for your eCommerce business and improve your conversion rate, consider changing your copywriting strategy.

Create a better blog and website copy that meets Google’s content quality guidelines to improve your search engine results page (SERP) rankings. Write eCommerce content that shares your unique brand voice and enhances your brand-building efforts. Use the following eCommerce copywriting tips to optimize brand promotion on your website.

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