Package inserts are those printed coupons, thank you notes, and stickers that you put in an order package as a gesture for your customers. They may grant them discounts, invite them to join your community on a social medium or just make them feel good about shopping from your brand.
Here’s a guide to using such package inserts for your brand if you haven’t yet.
Note: Samples also count as package inserts but we’ll be covering only the paper or printed ones here.
Some of the benefits include:
Loyal customers – exactly because they don’t need to be pushed to shop more, they deserve a thank you and discounts
Customers with single, but high-value orders – they can be stimulated to place large orders more often with a personal note
Customers who provided detailed feedback – a reward is well-deserved plus they might be easy to turn into brand ambassadors since they go into such detail talking about your products
Related: How to use customer feedback
People buying your flagship/ newest product that you want to promote heavily – user-generated content can help a lot so ask for it with a cute note.
First-time customers – to welcome them in the family and show theme where they can share their moments with your products for the community to see.
But not everyone!
Related: Consumer trends to watch in 2020
Don’t have the same coupons all the time so people learn the trick and use it without actually having received the coupon.
Don’t overuse them and devalue your brand. Just like discounts, package inserts should be the exception, not the norm in order to make customers feel special. Customers get used to it and don’t appreciate it if it happens often.
Don’t be boring with your copy and design of the package inserts. If it’s just a plain thank you note, it gets thrown away. Spice it up!
Related: Ecommerce copywriting 101
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