In ecommerce, email marketing is the easiest and cheapest way to continuously engage your customers and drive repeat sales. To stand out in their inbox, though, your emails need to be timely and relevant. How to achieve that? Send emails in response to customer’s action, not just because. Use customer behavior as email triggers.

Triggered emails are always just in time and meaningful – the offers are customized and the customer understands why they get this email now. Depending on your ecommerce CRM and email marketing tool, you should be able to use all kinds of event-based and metric email triggers:

• A customer places/ cancels/ gets refunded for an order
• A customer uses a coupon/ reads a blog article/ abandons cart/ browses without buying
• A customer hits a milestone in order value/ number
• And more customer actions.

Here are some of the most useful ecommerce email triggers to use, the behavior based segmentation to do and the triggered email campaigns to set up with them.

Customer retention is becoming more and more important. World events put brakes on expansions and marketing budgets. Your ecommerce brand probably is also having a hard time growing when people are watching their wallets more carefully. You’ve heard our mantra before and now it’s more relevant than ever: finding new ways to engage your existing customers and drive repeat orders is key to your ecommerce store’s financial stability.

The coronavirus crisis is forcing many food businesses to focus on – or start – their online channel. Deliveries are the only way for restaurants to survive in many countries now. This trend is likely to stay as people expect to be able to order anything online now.

Our mission at Metrilo is to help entrepreneurs grow and thrive. As the food business is going online, we want to show you how you can grow your business and make it through the crisis.

You are the owner of a relatively small ecommerce business with just a few employees or even doing it all by yourself. Productivity is probably one of your main issues. Nothing happens if you don’t take care of it.

But in order to be competitive, you need certain things done: good promotions in place, emails sent out, ads running effectively…Not to mention making business decisions based on current numbers like adding or dropping a product, ordering inventory, fixing marketing spend, working with influencers and so on.

To stay on top of things and stay sane (I know how it feels!), here’s a list of all the things you can streamline to increase your in-house productivity. Those are things small teams and one-man-shows should not waste time on – here’s how to get it done and focus on more important tasks.

As the coronavirus spreads across the globe, industries feel its effects. Let’s see how it impacts eCommerce.

Negative effects of coronavirus on eCommerce

Personalization is now everywhere and people are used to seeing ads about what they just browsed for.

But the rise of ad blockers and after the Cambridge Analytica scandal, they are less likely to overshare personal information such as locations, work place, education, etc. on social media. We collectively as marketers have overused the tools at our hands and now the public is sick of it, driving costs of acquisition up with their inactivity.

In one recent survey, only 17% of internet users say it is ethical to collect data for personalizing experience and offers. In another, 51% of people said they didn’t want to trade privacy for personalized ads.