Our most loved articles that help entrepreneurs like you do data-driven marketing and grow your online store.
Most people choose Magento for its ability to handle large shops – many products, lots of events being generated. It also means lots of customer data.
Actually, your customer data is what you should be working with every day. To do next-level marketing. To grow your ecommerce business.
Magento’s great for supporting large stores, but it’s not exactly marketing-oriented. For best results, we recommend you use a CRM tool to help you organize client data and use it to drive sales.
In order to talk about LTV, let’s take a look at the bigger picture first.
eCommerce is obviously booming. More and more people are jumping on the online retail wagon and this is all good because it pushes the whole industry forward.
But there’s the downside that almost no-one talks about, although everybody’s struggling with it.
It’s the fact that more and more businesses are fighting for the customer. Which leads to one thing – increased CAC (customer acquisition costs).
It’s obvious that it’s never been more expensive to acquire a customer. But the reality is it’s never going to be cheaper to acquire one, either.
High CAC is not the issue, though. Low LTV is.
You’re always on the lookout for new ecommerce marketing ideas because your online store’s open 24/7 and your customers have access to all other stores, too.
We’re in this with you.
To help you always be on top of your sales game, we gathered the best marketing ideas for online stores in one place so you run your finger down the list, implement one or more and get extra sales flowing in.
Of course, that comes after choosing the best products to sell.
Online fresh roasted coffee shops are an extraordinary corner of eCommerce. We say it not only as coffee junkies but as marketers too.
It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.
That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. They’re true marketing heroes and we enjoy picking their brains.
We talked to Andrew Aamot, President of Sträva Craft Coffee, about the challenges of selling coffee online and what he wishes he knew before starting.
Ecommerce is proving to be the best channel for selling niche products.
There are so many hip products now nobody had heard of before and they’re an awesome way to start eCommerce business with differentiation in mind.
Many of the eCommerce entrepreneurs who work with us sell such niche products online and we see how successful they are.
Why is email still the second best converting marketing channel after search? Because we process data much better so we can use behavior insights for more effective marketing.
All things optimized, your ecommerce emails are doomed if they don’t drive engagement.
If people don’t open them, don’t read them, don’t click on the CTAs and regularly unsubscribe or move them to the spam folder, your overall rating goes down and you’ll have problems with deliverability and reaching the main inbox folder. It’s a downward spiral from there.