Here you will find the most popular articles of Metrilo, all with the aim to help you improve your earnings. Your online store is very important for us!
For good or bad, WooCommerce stores always use a third-party email marketing tool. But how to choose it and how to best use it – it’s often trial and error.
Now, you don’t have to go through that.
In this article, we highlight the most important things you need to be able to do with your email tool, coming from our experience and daily communication with WooCommerce store owners.
Also, one of those owners shares his inspiring success story. He managed to bump up their email marketing conversion rates by 10%! How – he contributed his tactic to our list.
You’re always on the lookout for new ecommerce marketing ideas because your online store’s open 24/7 and your customers have access to all other stores, too.
We’re in this with you.
To help you always be on top of your sales game, we gathered the best marketing ideas for online stores in one place so you run your finger down the list, implement one or more and get extra sales flowing in.
Of course, that comes after choosing the best products to sell.
Online fresh roasted coffee shops are an extraordinary corner of eCommerce. We say it not only as coffee junkies but as marketers too.
It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.
That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. They’re true marketing heroes and we enjoy picking their brains.
We talked to Andrew Aamot, President of Sträva Craft Coffee, about the challenges of selling coffee online and what he wishes he knew before starting.
Ecommerce is proving to be the best channel for selling niche products.
There are so many hip products now nobody had heard of before and they’re an awesome way to start eCommerce business with differentiation in mind.
Many of the eCommerce entrepreneurs who work with us sell such niche products online and we see how successful they are.
Why is email still the second best converting marketing channel after search? Because we process data much better so we can use behavior insights for more effective marketing.
All things optimized, your ecommerce emails are doomed if they don’t drive engagement.
If people don’t open them, don’t read them, don’t click on the CTAs and regularly unsubscribe or move them to the spam folder, your overall rating goes down and you’ll have problems with deliverability and reaching the main inbox folder. It’s a downward spiral from there.
If you don’t plan on working on retaining customers today, you’re losing money. Every customer you fail to keep has to be compensated for with 5 new acquired (in the US, or 7 in Europe).
The same report claims that about 40% of revenue for US online stores comes from repeat customers, although they make up only around 8% of the traffic.
While acquisition is vital in the initial stage, it turns into a rat race if it’s the main source of business. We like to compare aggressive acquisition to dating where you have to always impress someone new as opposed to being in a long-term relationship where care keeps the fire up.
Wherever you look for advice on retention, you see remarketing, extraordinary customer service, reactivating emails and the rest of the usual suspects.
However, we know you need shortcuts too.