Here you will find the most popular articles of Metrilo, all with the aim to help you improve your earnings. Your online store is very important for us!
What are the eCommerce trends 2017 has in store for us? (No pun intended.)
A year ago we tried to predict what eCommerce in 2016 was going to be like. We were right on all points and we’ll see many of those eCommerce trends carry on in 2017, too.
But what are the new rules of the trade? What to prepare for to rock business in 2017?
Always Look Beyond Cost
When growing an e-commerce business, we often look at warehousing and delivery as secondary issues and try to find the lowest cost provider. However, the conditions in which your goods are stored, packaged, and delivered to customers can have the most significant impact on how your digital brand is perceived.
The latest app or the most intuitive website can get you the first sale, but they can’t generate repeat sales if the product doesn’t arrive intact – and they can’t help you avoid returns either.
What do successful eCommerce brands like Warby Parker, Birchbox, Greats, and Bonobos have in common? Yes, they’re well-known.
They have differentiated from the competition in their niche and built a brand.
Although there are countless other shops that sell glasses, cosmetics, kicks or men’s clothes, those brand names throw a long shadow.
How did they do it? Great brand storytelling. Consistent brand strategy. And you can do it, too.
Behind every business, there is at least one dedicated, bold and passionate person. Being a successful ecommerce entrepreneur, fortunately, is something you can learn and master on the go. No exceptional vocal talent or drawing skills required.
We at Metrilo think the success of the business depends largely on its owner and that is why we encourage personal development in the areas of leadership, goal-setting and productivity and purposefulness before you dive deep in the resources on growing your business.
This way you can be sure in your own abilities to navigate the undertaking in the direction of success.
Ecommerce is proving to be the best channel for selling niche products.
There are so many hip products now nobody had heard of before and they’re an awesome way to start eCommerce business with differentiation in mind.
Many of the eCommerce entrepreneurs who work with us sell such niche products online and we see how successful they are.
Let us tell you a story about the evil cart abandonment phenomenon in eCommerce.
This is Avery. Joe Avery. Comes from Average. Customer #007007.
Avery wants a lightsaber. A green one.
So Avery goes online shopping. You cannot simply walk into the local supermarket and ask to be directed to the lightsaber department.