Retargeting is a powerful tool in the ecommerce marketer’s toolbox, but it isn’t always effective. Here’s an examination of the pros and cons, detailing how you can get it right.
Online lead generation was absolutely essential for modern businesses before the advent of the COVID-19 pandemic forced so many companies to suspend their brick-and-mortar operations and rely entirely on the internet. Since then, competitin has gone mad.
This means going beyond the widespread scattergun approach to marketing. When you advertise, you need to use careful targeting that factors in the intended audience — but you often need multiple brand touchpoints before you can convince someone to pay attention.
Given the intense pace of the online world, how can you count on getting those opportunities? The truth is that you can’t, which is why so many companies rely on retargeting for their advertising campaigns.
It’s often talked about as remarketing, and that’s somewhat accurate, though they’re technically distinct: retargeting is a form of remarketing.
With the rise of ecommerce stores over the last few years, consumers have started using search as a critical tool to research products before buying. In 2019, Google reported that a whopping 84% of Americans are shopping at any given time and in up to six categories.
Search is where most of your customers will look for you. If you are not showing up in search listings, how will they find you?
Sure, you can reach people through other channels, but the majority start googling for products. That’s why you need to prioritize your ecommerce SEO.
A viral campaign that makes headlines is the dream of many marketers. The power of these campaigns lies in how they manage to reach huge numbers of people organically and cheaply. And even more so, their authenticity.
Viral campaigns are uniquely able to connect with viewers naturally because people stumble across them when a friend or an influencer they chose to follow shares them. This makes the content look more authentic and reliable, establishing a positive interaction with the brand.
The checkout process is a crucial element for any ecommerce business — it has the ability to make or break a sale. Optimizing this process can not only yield higher conversation rates but if done correctly, it can also help your business generate repeat sales and loyal customers.
To optimize your checkout for return sales, your ecommerce site should focus on 5 key areas:
With Facebook’s organic reach as low as ever, knowing how to run great ads is a must. The good news is that Facebook ads can be as cheap as you want them to be. You can spend as little as $1 per day if you’re a merchant who’s just starting with your online store. The key thing is to use that dollar wisely.
In this blog post, we’ll give you three tips to help you run your Facebook ads more efficiently. You’ll learn how to spy on your competitors’ ads, where to start with testing your targeting and ad creatives, and how to use funneling.
How would you rate your own product pages? Would you say that they were thoughtfully planned and the product descriptions – written to perfection? Or would you say they’re vague and only designed to make the visitor click as fast as possible?
The fact is that many online stores focus more on the website and overlook product pages. They rely on the home page, about page, brand story and other pretty parts of the site to convert the visitor so once they get to the product page they just add to cart.
Well-written product descriptions provide immense value for ecommerce businesses and they should never be ignored. According to Salsify, 94% of consumers will either abandon a site or give up if they can’t find the information they need to make a smart purchase decision.
Тhis article gives examples of good product page practices to help you write your own.