Customer database is an organized record of all your customer data - contact details, orders, communication, activity on site, etc. It automatically tracks and processes customer behavior to make it actionable for marketing. In a customer database, you can explore individual customer behavior, preferably systematized session by session.
It also lets you filter customers by traits and actions to reach a certain segment. If it enables you to contact them directly from the same platform, it is an ecommerce CRM.
— CRM or a customer relationship management system is a data processing tool that tracks and makes customer data usable for outreach, engagement, and relationship building. A CRM enables ongoing connection with the customer, tracking their customer journey a
— Behavior segmentation is the first step of creating a tailored email campaign. It is the process of filtering a customer database (using a CRM) by behavior in order to reach a specific customer segment. Then the campaign is customized to react to or build