Getting started with email marketing on Shopify is a top priority for any brand. There are many ways to do it, including their own email function, but to be able to do the best email marketing for Shopify, you need a strategy, not just a tool.
To send Shopify newsletters, you need:
Let’s go deeper into these…
You need a list of people and their email addresses in order to send emails, right.
Shopify stores your customers’ emails so you have a database of them automatically. That’s a good start.
Sign-up forms are the next level of getting subscribers even if they don’t buy anything. They’re to be nurtured and motivated to buy over time.
If you’re a bit more ahead of the game, you can add pop-ups to collect additional leads on different pages – blog, home page, special product pages, etc. You have to come up with valuable free content to get people to subscribe to your newsletter on Shopify.
You just want to send newsletters on Shopify, no hassle. We get it. Shopify now has its own email marketing tool, but we’ve been doing it for years. We already have the email builder, templates, segmentation options, email automation and email performance reports.
Metrilo can save you the headaches with Shopify email marketing. It makes email marketing for online stores easy and fast:
Metrilo’s an excellent platform to start your email marketing on because it helps you use customer data that you otherwise wouldn’t (email addresses captured before getting an email tool) and the email creation is really simple – no manual work to include products needed.
Generally, you can have 2 kinds:
However, this doesn’t mean you have to sound like someone you’re not. Talk in a genuine way and be funny, friendly and cool. No need to worry too much about getting it right from the first try.
In fact, we’ve had clients who really mess up their Shopify email newsletters but still get great sales. Their audience saw they’re being real and rewarded them well. 🙂
Right now, you may be happy with simple emails sent out to your whole list. And that’s the right way – building on as you go.
But as you grow, your business needs will change.
That’s why it’s wise to choose an email tool that gives you simplicity now but is also capable of supporting your growth.
When the time to level up your email marketing comes, your requirements of the tool will include more features such as:
What they did, what products and pages they looked at, what they bought, if they read articles or shop often.
Look for robust filtering capabilities to create specific customer segments and tailored email experience.
The email tool should alert you if you’re about to send one email too soon after another – at best, the tool automatically excludes those subscribers from the second email.
A good tool automatically updates the subscriber list taking every campaign’s turnout into consideration. Inactive addresses, failed deliveries and unsubscribes should be timely removed.
Emails and newsletters coming from weird domains are times more likely to be marked as spam because your subscribers won’t recognize your brand. It’s worth investing in and setting up your own domain so communication goes smoothly.
Emails sent through most Shopify email tools include the tool’s name at the bottom which kills the vibe of a good and professional email. Make sure your email tool of choice leaves the stage for your branding only.
If you’re about to be sending emails and newsletters in Shopify, you can’t waste time and effort on hard-to-use tools. Everything needs to be friendly and intuitive, so you create your emails in seconds. Drag-and-drop editors are best.
Sending a campaign or a newsletters is only the first part. Monitoring how it’s doing is the second and vital part – you can’t improve what you don’t measure.
*Not in order of importance.
As your business grows, you’ll want to do more complex email marketing and personalize your Shopify newsletter.
For a larger subscriber list, segmentation and tailoring of the newsletter is a must. With Metrilo, you can send pro-level newsletters because the tool has both email and CRM features.
As Metrilo syncs with your Shopify store, it automatically creates user profiles and tracks their behavior. You’ll be able to personalize your Shopify newsletters based on:
Knowing your subscribers better – what they do, what catches their attention, how they engage with your Shopify store – helps you craft tailored and relevant newsletters.
Since those people shop from you a lot and are valuable, you want to keep the spark alive. Exclusive service, info and offers are due here as well as early bird and limited editions.
They enjoy your content so it’s best to send them more – keep up the quality and you’ll have regular readers who are getting more and more familiar with your brand. You can sometimes throw in a special offer just for readers.
Those people have shown enough interest to register on your Shopify store, but haven’t bought anything yet. To warm them up towards a purchase, send them discounts for 1st order, product-oriented content like choosing guides or make a “sale” on the items they looked at.
For more ideas like these: Segmentation in email marketing
Taking things one step further, you can automate your Shopify newsletters to be sent out at certain trigger events.
This way, you’ll be sure that every time someone takes a certain action on your site, you will reconnect with them with a relevant newsletter.
For example, you can have various “baits” on different pages to get subscribers, like:
…and so on.
This way, your Shopify newsletters will be more personalized and effective. Your subscribers will get what they like and you can expect higher conversions in the long run.
Newsletters in Shopify are a great way to stay in touch with customers and subscribers, and a neat channel for brand communication. You control it and can craft in so it reflects your brand personality.
One thing to bear in mind is that how you send newsletters in Shopify speaks directly to your subscribers, it’s a direct communication with them so you have to be cool about it.
Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.