WOW Tea doubled their revenue in 6 months with Metrilo.
They turned around retention rate thanks to customer behavior segmentation and personalized emails.
- Acquisition brought in mainly one-time buyers because the product is trendy.
- There was a big summer drop in sales and the company knew they had to fight seasonality.
- Being unable to make customers come back and buy again, they were losing a lot of money.
- Sales data was everywhere and it was hard to take concrete actions.
- WowTea discovered Metrilo, which put all their sales and customer data together in one place.
- They looked into customer behavior and came up with different offers to engage different customer segments.
- Then, they started sending personalized emails to people in order to get them back.
- Now, WowTea uses customer segmentation by behavior for every marketing campaign.
- The team was surprised how many customers came back after a single win-back email sent.
- Customer experience improved as people feel special thanks to the personal touch in the emails.
- In 6 months, WowTea doubled their customer retention rate.
- This, of course, led to doubling their revenue.