Email Marketing Automation is not just for bigger players that need to save time anymore. It’s becoming a mainstream necessity to stay in the eCommerce because it’s the way to offer personalized customer experiences.

We often find that many merchants primarily focus on “abandoned cart messages” when discussing automation. However, for any online seller aiming to expand their business, it’s crucial to recognize that ecommerce marketing automations extend beyond just recovery efforts. These automated processes enable you to connect with customers effectively and maintain your sanity. Speaking of which, there are also work email mistakes you need to avoid to ensure the success of your communication strategies.

However, there are so many other uses of triggered marketing campaigns that can make your life easier – and boost your marketing.

Why is email still the second best converting marketing channel after search? Because we process data much better so we can use behavior insights for more effective marketing.

All things optimized, your ecommerce emails are doomed if they don’t drive engagement.

If people don’t open them, don’t read them, don’t click on the CTAs and regularly unsubscribe or move them to the spam folder, your overall rating goes down and you’ll have problems with deliverability and reaching the main inbox folder. It’s a downward spiral from there.

Ecommerce email marketing is still the most effective magic trick up the eCommerce entrepreneur’s sleeve with the highest ROI.

Everybody jumps the wagon and there are no signs of email output volume decreasing in the near future.

In result, people are becoming more and more resistant to all the junk cluttering their inboxes.

How to break the clutter then?