Metrilo puts everything about your customers in one place so relationship management, customer service and tailored marketing get streamlined and effective.
From first visit to their latest order and feedback, Metrilo tracks everything your customers do on your website automatically to give you a real-time picture of the buying process. Events tracked that you can turn into brilliant marketing reactions include:
Get to know every customer in an instant. Their behavior, orders, money spent, products bought and other individual details are accessible in dedicated customer profiles. You can tag, put in a segment and even add notes to every profile.
This way, you can observe shopping habits, monitor the customer journey and communicate on a personal level.
Within the customer database, you can filter by characteristics and metrics to get smaller customer segments for more targeted campaigns.
Also, you can create your perfect target groups and use them as lookalike audiences for ads. All because Metrilo makes data usable.
Metrilo’s Retention Analysis is an all-time monitoring of customer loyalty, measuring retention rate and CLTV since the first order ever.
Metrilo automatically creates relevant customer cohorts so you can easily compare their behavior over time.
Each cohort’s lifecycle is also visualized to show clearly how often people buy, at what times they are ready to place a new order and so on.
Business: DTC dog food
Uses Metrilo mainly for: Customer insights
Everyday the CricksyDog team goes through the Customer Database for insights to use in their calls with customers. Order history, session records and notes help them communicate relevantly and drive repeat orders. This process enables the dog food company to stay close to customers and earn their trust, bonding over a mutual care for dogs.
"Metrilo is the only data tool I use to grow my business because I want to act fast. It is plug and play and gives me the data right away."