Segafredo Zanetti
Time to set up an email campaign2 mins
Revenue per sent email$7
Segafredo Zanetti uses Metrilo to sort out its customer data and to personalize its communication with customers
- Both B2C & B2B business on the same site so a lot of data is coming in that needs to be sifted through and used in very different ways.
- They needed to connect that incoming data to the action tools they use like email.
- Customer segmentation functionality also needed to explore different groups and engage them differently.
Challenge
- Using Metrilo’s detailed on-site analytics, they’re able to drill down visitor behavior and optimize the sales funnel for more conversions.
- The team sends emails and newsletters from our email platform to activate leads.
- With the Metrilo CRM, they’re able to do narrow selections of customers by specific behavior and send them well tailored incentives to stimulate repeat orders.
Solution
- The team stays on top of things going through the data daily.
- Acquisition costs are closely monitored with Metrilo and kept under control.
- One single reactivation email campaign generated over $700 for a total effort of 2 minutes. This meant $7 for every person who received the email!
Result
How targeted emails doubled WOW Tea's revenue in 6 months
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