AARRR Metrics For eCommerce Stores: The Holy Grail of Growth

I’m pretty sure you have Jack Sparrow on your mind and you’re wondering what do pirates and eCommerce have in common. AARRR metrics may sound like a pirate talking (hence the name, Pirate Metrics), but is actually a powerful way to track your eCommerce business’ performance.

AARRR metrics is a “collection” of techniques that drive true ecommerce growth with the power of data analysis. It was defined by entrepreneurship guru Dave McClure (a founding partner of 500 Startups, a Silicon Valley VC fund) a few years ago and it’s the “system” of KPI metrics most modern online entrepreneurs use to make their businesses go up and to the right.