What emails are the big brands sending?
We put together a collection of holiday season email templates to inspire you to create your online store’s best holiday email marketing campaign so far.
Awesome, well-designed emails are the way to stand out in this busy time of the year. They impact your sales in more than one way:
So what caught our eye?
What we like about it: stylish, monochrome email design that’s screaming “Black Friday” even without the copy
Highlight: fun, friendly and definitely memorable
Why it’s cool: short; stylish visual connected to the purpose – buying gifts for under the Christmas tree
Why copy it: addresses price sensitivity of gift shoppers so they feel more relaxed to click
Did you know that the ☃ snowman emoji works best in subject lines?
Note that most but not all email client render emojis so a few of your recipients might not see them.
What works well here: explaining the deal simply and honestly
Cart abandonment is a problem more than ever during the holiday season when you’re fighting for every customer. So change your abandoned cart fighting strategy:
Why: to get people shopping as early as possible so your crash doesn’t crash on Black Friday – this example is quite cool in its straightforwardness that creates urgency
Why it matters: sales are the goal, of course, but people either like the holidays (so they enjoy themed emails and decorations) or they don’t like all the hassle so a little cheer might lift their spirits
Why you need it: just in case, mistakes happen and websites crash – you have to be prepared for any scenario and turn the situation around
All these emails are created in HTML and we’re happy that Metrilo now supports HTML templates so there no limits to what you can do with your email marketing in Metrilo.
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