Convert your customers with ecommerce email marketing for your Magento store

Boost your Magento store's email conversion , basket completions and get more upsell and sales with powerful personalized emails

Install Metrilo plugin Free 14-day unlimited trial. No credit card required. Book a demo anytime.

Easily get back lost sales

Make sure people complete your sales funnel. Metrilo's ecommerce segmentation makes sure you can reconnect with all your customers and bring them back to complete their purchase. Metrilo fights abandoned carts, failing payments and cancelled orders and helps you sell.

Understand how to use customer profiles to create perfect email promotions

Metrilo can personalized your Magento store, helping you understand how each customer acts and then sends individual, personalized offers to them, based on their historical actions. Metrilo tells you which of your Magento store's products interest them, the length of their decision making process and what they care about. Then we help you make them a perfect, individualized upsell or buying offer.

5 min Integration for stores running on

How Metrilo’s ecommerce personalization works

Metrilo makes the most of your Magento data. Since all actions on your site are automatically tracked, we have 30+ (and counting) different filters available to segment your customers by. You can then save segments that are always up-to-date with people who match the criteria so you stay on top of your marketing game.

Action-based filters

Action performed What the customer did, such as add to cart, view product, etc.
Action not performed Filter people did not do something: add to cart, view product, etc.
Product interactions Target people who interacted with a specific set of products.
Product categories Target people buying from a specific product category
Cart abandoners Pre-defined rules that lets you pick your cart abandoners any time
Email campaigns Target people based on their previous interactions with your emails
Coupon used If you want to target a group of people who used a specific coupon

Customer-based filters

Revenue Filter people by the revenue they have generated: less than, more than and equal.
Orders Filter people by how many orders they have: less than, more than and equal.
Last order Target people based on when they last purchased from your store
Last active Target people based on when they last entered your website
Sessions Target people based on their engagement with your website
Location Target people based on their location
Tags Got your own way of segmenting people? You can use your own tags for segmentation

Build beautiful emails that convert better

Metrilo's email builder will let you tailor the best emails ever. You can include coupons, images and even pull products directly from your site.

Your logo Your emails have only your branding, no-one else’s.
Social profiles Make following you on social easier - an added benefit from the email.
Great cover image Upload your own creatives anywhere in the email for maximum brand awareness.
Format your text with no coding Familiar text editor so it looks just as you want it.
Promo codes Just type in and voila! It’s that simple.
Feature products Insert product offers with picture, name and price pulled automatically.
CTA buttons No coding needed, just a catchy call and a link.

Skyrocket sales by tracking your email campaigns better

Measure your email campaigns in Magento better with Metrilo and you can learn how to send better converting emails to your customers. Metrilo automatically analyses your campaigns and gives you KPIs - open rate, click rate, conversion rate and sales. Metrilo does this by analysing how each buyer reacts to your sales emails - measuring opens, clicks, conversions or unsubscribes.


  • Cart abandonment emails Get your customers back in a few clicks
  • Customer segments Target different groups with relevant emails
  • Email performance Measure the results of your campaigns
  • Friendly email composer Quickly create rich and attractive emails
  • Your branding only No email provider appears on your emails
  • List clean-up Always up-to-date for lower bounce rates.
  • Custom domain You can easily set up your own domain
  • Smart sender Protects you from emailing too frequently
  • Automation Fully automated email marketing
"I can now easily segment my audience and reach different people with personalized messages. That's the personalization I wanted."
– Nikos Louvaris, Ecommerce Consultant
5 min Integration for stores running on