Magento email marketing driven by customer data

Boost your Magento store's email conversion , basket completions and get more upsell and sales with powerful personalized emails

Easily get back lost sales

Make sure people complete your sales funnel. Metrilo's ecommerce segmentation makes sure you can reconnect with all your customers and bring them back to complete their purchase. Metrilo fights abandoned carts, failing payments and cancelled orders.

Create relevant email promotions

Metrilo can personalize your Magento store, helping you understand how each customer acts. Send relevant offers based on real actions. Metrilo tells you which of your Magento store's products interest your customers, the length of their decision making process and what they care about.

5 min Integration for stores running on

How Metrilo’s ecommerce personalization works

Metrilo makes the most of your Magento data. Since all actions on your site are automatically tracked, we have 30+ (and counting) different filters available to segment your customers by. You can then save segments that are always up-to-date with people who match the criteria so you stay on top of your marketing game.

Action-based filters

Action performed What the customer did, such as add to cart, view product, etc.
Action not performed Filter people did not do something: add to cart, view product, etc.
Product interactions Target people who interacted with a specific set of products.
Product categories Target people buying from a specific product category
Cart abandoners Pre-defined rules that lets you pick your cart abandoners any time
Email campaigns Target people based on their previous interactions with your emails
Coupon used If you want to target a group of people who used a specific coupon

Customer-based filters

Revenue Filter people by the revenue they have generated: less than, more than and equal.
Orders Filter people by how many orders they have: less than, more than and equal.
Last order Target people based on when they last purchased from your store
Last active Target people based on when they last entered your website
Sessions Target people based on their engagement with your website
Location Target people based on their location
Tags Got your own way of segmenting people? You can use your own tags for segmentation

Drive sales on autopilot

With Metrilo for Magento, the right message will always reach the right people at the right time. You can automate emails based on customer actions for maximum personalization and relevancy.
Send welcome emails on registering and thank you after first order, win back idle customers, cross-sell and upsell with meaningful offers, recover abandoned carts and gather customer feedback.

Profit from dynamically optimized abandonment emails

Abandoned products are dynamically displayed in our cart recovery emails so every customer gets a personalized email that facilitates their purchase. You don’t have to set up any complicated rules, match pricing or polish product images. Metrilo automatically pulls the products from your customers’ carts with the necessary details to make people go back and order.

Build beautiful emails that convert better

Metrilo's email builder will let you tailor the best emails ever. You can include coupons, images and even pull products directly from your site.

Your logo Your emails have only your branding, no-one else’s.
Social profiles Make following you on social easier - an added benefit from the email.
Great cover image Upload your own creatives anywhere in the email for maximum brand awareness.
Format your text with no coding Familiar text editor so it looks just as you want it.
Promo codes Just type in and voila! It’s that simple.
Feature products Insert product offers with picture, name and price pulled automatically.
CTA buttons No coding needed, just a catchy call and a link.

Create your own designs with custom HTML templates

If you buy ready HTML templates or you can make them yourself, upload them to Metrilo, edit and fire away. Also, you can host all images directly in Metrilo. This way, your emails will perfectly fit your brand and can even be designed for each customer segment. As always, no other branding on there but yours.

Skyrocket sales by tracking your email campaigns better

Measure your email campaigns in Magento better with Metrilo and you can learn how to send better converting emails to your customers. Metrilo automatically analyses your campaigns and gives you KPIs - open rate, click rate, conversion rate and sales. Metrilo does this by analysing how each buyer reacts to your sales emails - measuring opens, clicks, conversions or unsubscribes.


  • Cart abandonment emails Get your customers back in a few clicks
  • Customer segments Target different groups with relevant emails
  • Email performance Measure the results of your campaigns
  • Friendly email composer Quickly create rich and attractive emails
  • Your branding only No email provider appears on your emails
  • List clean-up Always up-to-date for lower bounce rates.
  • Custom domain You can easily set up your own domain
  • Smart sender Protects you from emailing too frequently
  • Automation Fully automated email marketing
"I can now easily segment my audience and reach different people with personalized messages. That's the personalization I wanted."
– Nikos Louvaris, Ecommerce Consultant
5 min Integration for stores running on