You are launching your own brand. Great! You want it to fill a gap in the market and want it to become a lovemark.
You know that to get there you need to be a customer-centric brand to the bone because modern brands cannot afford to have anything else as their number one priority but customers.
This is something we can help with.
For ecommerce brands, customer-centric approach means putting the customer first and making the customer experience the top objective. Customer centricity can be called a strategy since it’s not how all companies choose to do things, it’s not the default.
Customer focus will impact your:
Launching your brand, there’s a high chance to get overwhelmed with all operational stuff and forget about your long-term vision.
This often means missing the vital first interactions with customers – the first customers are enormously important as they find you while you’re still not well-known, they trust you on no evidence and are early adopters of your products.
This is like going out on a stage with your eyes closed. How do you know things are working?
That’s why we recommend setting up for collecting customer feedback as soon as you launch. It’s the way to move forward – once you’ve realize your ideas, it’s the time for your loyal customers to have their say since selling goes both ways.
A customer-centric brand moves in the direction its customers want and feedback is the compass.
Your customers’ opinions are a key to improving the brand you’ve launched and making even better and ultimately successful.
And as a bonus, people like being involved, their opinions listened to. It makes them feel important and ties them to the brand they feel they have a stake in. Listening to feedback stimulates customer loyalty.
On-site rankings, pop-ups, embedded forms – they all require some changes on your site and very often – customer’s details to be displayed publicly, which does not sound great for privacy reasons. Plus, you’re still building the brand so negative reviews (bound to happen) won’t help.
But you’ve probably invested a lot in your website because it’s the face of your brand so we won’t make it complicated for you.
The easiest way to start collecting customer feedback is via email – just ask and store the answers/ scores. If you decide to use a review as social proof, ask the customer for permission first.
Metrilo enables you to do that automatically, you choose when the email(s) to be sent – after registering, after the first purchase, after each order, etc.
Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.