Disclaimer: We are huge Star Wars fans and picked the product because we wanted an excuse to research lightsaber prices at work.
Let us tell you a story about the evil cart abandonment phenomenon in eCommerce.
This is Avery. Joe Avery. Comes from Average. Customer #007007.
Avery wants a lightsaber. A green one.
Ecommerce business owners, admit it – who doesn’t want more revenue coming in? Many people believe more traffic means more revenue, but it’s not always the case – sometimes traffic is more expensive and not as cost-effective. Luckily, there are other ways to boost revenue: you can increase average order value and/or conversion rate.
A shocking 68% of carts get abandoned on online stores. The result is $4 trillion of lost revenue.
The top reason for cart abandonment (57%) is shipping costs. It’s plain simple – free delivery is the norm. Period. And there are even those 19% of the people interviewed who didn’t have the patience to wait for delivery and bought offline!