Holiday Season marketing seems a bit overwhelming but fear not, we’ve got your back! Our Holiday Season marketing checklist includes all the points you need to pay attention to if you are to break your sales records this Christmas.
Note: Metrilo users will find most things in the checklist extremely easy to execute!
The best part is that Metrilo works with historical data so when you integrate it with your store, it starts showing these reports and insights right away. It doesn’t matter whether or not you were a Metrilo user last Holiday Season (or whenever), it’ll still help you analyze past data and use it in planning your strategy for the future.
Metrilo’s Product tab shows you how customers interact with your products, their conversion rates and correlations with other products. You can get insights like:
To see that in Metrilo:
In the Product tab:
This will give you the best products to form a bundle with since people already buy them together.
Then, use these insights to choose the featured products of this year’s campaigns – similar (or the same) – and to create the best bundle deals that people will love. You can also do better upsell and cross-sell email campaigns, knowing these things.
Read more here:
How to analyze my Products’ performance and how to get product insights
Create the best-converting bundles thanks to product correlation insights
Put forward the products that make you most lifetime value out of customers
With Metrilo’s Retention analysis, you can see the lifetime revenue of last year’s holiday shoppers and use it as an estimate what to expect from the new customers you’ll acquire this year.
Then, you can plan your holiday marketing budget accordingly.
Most probably you’ll have one of two scenarios:
In the first case, for this year, you should repeat your retention tactics from last year, they definitely worked. You can afford to pay higher for new customers because you obviously manage to earn more from them than you spend.
In the second case, this season you should focus on retention to get CLV up. With low CLV and repeat rate, it’s not worth spending too much on new acquisitions. If you’re still paying for ads, either improve your targeting (to get more suitable customers) or your customer experience.
Now that you’ve seen how much you can make, set your budget limits accordingly.
Read more about Retention analysis in Metrilo or How Retention Analysis helps you make more money
With Metrilo you can see your best performing campaigns in terms of conversion rate, revenue, order value, returning customers brought in and so on from last holiday season and replicate them this year.
Repeat the same kinds of promotions and reuse some copy; bet on coupons or on a content drip campaign if they worked well last year.
This way, you’ll be one step ahead in your holiday marketing preparations – it’s always easier to use winning ideas.
Just don’t forget to tag your campaigns so their performance is accurately tracked and your insights – as precise as possible.
With Metrilo, you can setup email flows to automatically do these two for you when customers buy certain products (doesn’t have to do it with all products).
Once you’ve identified what products are related or what products you want to upsell, all you have to do is set up the campaigns:
Read more about cross-sell and upsell emails here.
To improve last year’s results, you shouldn’t miss any abandoned cart. Here’s how to do it in Metrilo not just during the holiday season:
Variant 1: Time for about 20 minutes after the trigger event and say something along the lines of “ Was there a problem with your checkout?”. In case you’re having a series, time them for different days from the drop-down options.
Variant 2: Do as in Var. 1, but set the timing for a day or two after they abandon the cart. The campaign won’t run if they complete the order anyway.
With the Metrilo composer, you can add CTAs leading to a special “sale” landing page, pull products right from your database or add a coupon.
Read more about fighting cart abandonment here.
Adding a coupon to any email you send through Metrilo is easy.
While you’re building the email in the composer, just add the Coupon block to the body of the email and type in the following:
Then, you can see how this email did in terms of conversions and revenue in the Email performance tab. To see revenue and stats by Coupon, go to the Revenue & Trends tab.
Read more about coupon promos here.
Thanks to Metrilo’s CRM, you can use past behavior data in this year’s marketing activities.
To add customization to your offers, segment the list of holiday shoppers further – by products ordered or category of interest.
You can export specific customer segments from Metrilo and import their email addresses into your ad platform of choice to create extremely personalized remarketing campaigns.
How to create customer segments in Metrilo?
Ideas for customer segments that work with your historical data (right after data import):
This way, you can create separate holiday email campaigns for your loyal customer or to reactivate inactive customers with an email promo and dedicated remarketing on FB.
Read more about the customer segments accessible with Metrilo.
How to build a custom audience in Facebook using a CSV?
Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.
We promise, no spam.
Thank you for subscribing!
See you soon :-)