Our aim at Metrilo is to help you do the most effective marketing and drive the most sales.
That’s why our email tool got an upgrade and you’re now able to personalize your messages better than before.
To tailor your emails for each individual customer, you can now use 3 new dynamic variables:
In addition to the old ones:
The new variables allow you to easily turn massive emails like
into personalized ones with greater impact.
Now both your one-off and automated emails with Metrilo will be individually tailored at no extra effort on your side.
The email variables now come with additional functionality. You can predefine fallback options in case the customer information is missing in your database and it can’t be auto-filled in the email.
When you want to add a variable with a fallback option, simply click on “Show optional fallback” and then on “Copy and close”.
Then simply paste the variable with the extended fallback option in the desired position in your email. Finally, replace the default “FALLBACK_VALUE” with your desired fallback option.
Try it now and happy selling!
Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.