Ecommerce Marketing tips and tricks on how to bring visitors to your online store and convert them into happy and returning customers.
You’re always on the lookout for new ecommerce marketing ideas because your online store’s open 24/7 and your customers have access to all other stores, too.
We’re in this with you.
To help you always be on top of your sales game, we gathered the best marketing ideas for online stores in one place so you run your finger down the list, implement one or more and get extra sales flowing in.
Many marketers rely on email marketing strategies to increase their online store’s sales. A common and very successful trick they use is cross-selling emails.
It’s great for increasing your customer’s lifetime value and getting some extra sales with almost zero advertising costs.
Recovering abandoned carts is a never-ending struggle in eCommerce. We know it’s one of your top priorities – and it should be because those people were so close to buying. Don’t let them slip away!
Coming up with good emails to make people come back, though, is not easy. They need to grab attention, call for action, be funny or irresistible. They need to make the customer feel they’re really missing out on a great product or deal.
To help you craft cart abandonment emails that convert, we gathered awesome examples for different products. Below are our highlights why these templates are great to recover abandoned baskets. Enjoy and be inspired!
Coming up with an email marketing strategy for your online store is not fun, we know. Deciding what to do and what not to, judging what will work and what won’t is hard.
Do you need to email regularly?
What should you write?
Do you send mass emails or automate it somehow?
Let us help you. Our platform measures email effectiveness and conversion rates so we can tell you first-hand: automated emails convert 2.5 times better than mass emails.
Here are the major email metrics from our database for this year:
In times when paid traffic is getting too expensive (and hard to measure) and audiences are drowned in a flood of influencer social updates, we’re rethinking some good old marketing tactics in an attempt to find the balance between cost and effectiveness.
One such classic eCommerce marketing tactic is the email newsletter. It’s free to send and uncontrolled by anyone but you in contents.
It seems like the perfect platform for actively engaging customers, building a brand and communicating offers without the hawking eye of the competition.
13 customer segments you can identify and tailor your marketing messages for
You hear over and over that you should not be doing one-size-fits-all marketing but segmenting customers and tailoring messages instead.
Because segmenting customers based on their behavior eliminates the guesswork – they literally show you what marketing works with them so you can just replicate it and get results.