Powerful email marketing for WooCommerce stores

Open up your brand to more sales with email backed with data

5 min Integration for stores running on

WooCommerce email backed with data

For customer-centric brands on WooCommerce, emails should be highly tailored to customer actions and preferences - what products they’re interested in, how often they shop, what kind of offers they like. Metrilo makes all your sales and customer data accessible and usable in emails - even historical data - to give you limitless opportunities for engagement.

Money-making customer segments

Filtering your customer base to find valuable segments to engage is easy with Metrilo’s 30+ ready-to-use filters. You can choose by any actions taken, metrics, contact details or tags you’ve added. Making extra sales to idle high spenders or identifying frequent buyers will be the most pleasant part of your marketing people’s day.

"The best part about Metrilo definitely has to be the segmentation options for automated emailing"
An eCommerce founder on Capterra

Automated emails for engagement at scale

With Metrilo, the right message will always reach the right people at the right time. You can automate emails to be sent at over 20 different customer actions and trigger events for maximum personalization and relevancy. Send welcome emails on registering and thank you notes after first order, win back idle customers, cross-sell and upsell with meaningful offers, and recover abandoned carts – all 24/7, all making you money while you deal with other tasks.

Action-based filters

Action performed What the customer did, such as add to cart, view product, etc.
Action not performed Filter people did not do something: add to cart, view product, etc.
Product interactions Target people who interacted with a specific set of products.
Product categories Target people buying from a specific product category
Cart abandoners Pre-defined rules that lets you pick your cart abandoners any time
Email campaigns Target people based on their previous interactions with your emails
Coupon used If you want to target a group of people who used a specific coupon

Customer-based filters

Revenue Filter people by the revenue they have generated: less than, more than and equal.
Orders Filter people by how many orders they have: less than, more than and equal.
Last order Target people based on when they last purchased from your store
Last active Target people based on when they last entered your website
Sessions Target people based on their engagement with your website
Location Target people based on their location
Tags Got your own way of segmenting people? You can use your own tags for segmentation

Create tailored personal experience and gain long-term loyalty

Dynamic abandoned carts

Recovering abandoned carts is a must for any online store, but to make it much more efficient, Metrilo lets you make your emails dynamic so each customer gets a personalized email with the items they specifically left in the cart. This way they remember your brand and are pushed to take another look at those items, resulting in more conversions.

Create your emails however you like best

Metrilo offers 4 ways to craft your WooCommerce emails so you choose the one that suits your needs and skills. The basic builder gives you the most common elements for a simple and sleek email. The visual drag-and-drop editor builds on that and lets you customize ready blocks to create more sophisticated layouts. You can upload a ready HTML template you got as well and edit it in Metrilo. And finally, you can code your own HTML to create something truly custom.

Visual editor Drag and drop
Simple builder No coding required
HTML emails Write and pase your own HTML
Upload HTML email Works with ZIP files