We believe the consumer products of tomorrow are created by entrepreneurs like you,

not corporations, and we want to help you build your brand and win your place in the customer’s heart.

our mission

We give exciting product brands the tools to grow and to claim territory from the incumbents in their niches. Our software facilities the profitable growth of digitally native brands and our expertise comes from daily work with successful innovators and founders.

Our advisors

Who help us create Metrilo for the entrepreneurs of tomorrow

Davide Cervellin

Head of Analytics, Insights and Data at Booking.com. Previously: PayPal

Davide’s vast expertise in big data guides us in our efforts in expanding our reporting and making even deeper insights easily accessible and actionable

Moiz Ali

Founder of Native Cosmetics. Previously: founded & sold Caskers

Moiz grew Native to $100 million (paid in cash by P&G) with Metrilo from day 1. His vision how to make online brands succeed is behind many of our features and roadmap.

Why we do it

We love seeing cool products reach more people
We meet and work with awesome entrepreneurs
We want to be part of the change what people buy

Our journey

We’ve created an eCommerce-only product from scratch. It’s been awesome accelerating from 0 to 800 million processed orders in under 4 years. And we’re growing, not getting old.



Metrilo was founded. A team of 3 people on a mission to empower eCommerce entrepreneurs.


1st seed round closed. Our partners LauncHub and Eleven backed our idea and helped make Metrilo a reality.
A team of 4
Daily events tracked: 301k


We officially launched Metrilo and got
our first paying customer.


2nd seed round closed.
We are growing thanks to Speedinvest, LauncHub and Eleven!
A team of 11
Daily events tracked: 604k


We released our personalized email system. Now, all data can be used for engaging email campaigns.


We reached a great milestone: Metrilo generated more than 1,5 million in sales for our customers from emails alone!


Product Insights released to help you improve, optimize and manage your products and inventory.
A team of 15
Daily events tracked: 1630k


Metrilo is now on the Shopify App Store. You can integrate your Shopify store with literally one click.


We created the Retention Analysis. You can predict and drive growth learning from your retention performance.


We released the Customer Feedback tool. Gathering feedback and reviews now works for you on autopilot!


$15,634,166 generated from our email marketing tools during the holiday season 2017.
A team of 18
Daily events tracked: 2613k


$100,000,000 total sales generated with our email automation and segmentation tools so far. The milestone was hit at 2:30am GMT on 11th of January.


Office in Boston opened.


800 million orders processed by Metrilo so far.


After many talks with successful customers, we realize what other entrepreneurs lack and double down on our retention tools to help more brands grow profitably.


Marketing Performance reporting released. Monitor how your campaigns, referrals, and influencers drive revenue.
A team of 21
Daily events tracked: 3098k


Our Growth Framework for DTC brands, backed by super successful entrepreneurs like Moiz Ali (Native), is live. Take it, implement it, use it (it’s absolutely free!) and grow your brand.