Marketing Tools

Discover all the marketing tools available to you to improve conversions. We like simple but smart (and free, when possible) tools.

The step-by-step guide to creating buyer personas for your eCommerce brand

Not every buyer looks the same, but boy do they act similarly in many cases.

You know, it’s people shopping at 2 a.m. or the same three products getting ordered Customer Profiletogether again and again.

You can see it when your marketing knocks it out of the park and your order forms are slammed.

You also see it when messaging misses the mark and you get snarky comments online, or a new product launch falls flat.

It’s right there in your gut but hasn’t yet made its way to the calculation center in your brain.

It’s time to take that ethereal knowledge and turn it into something that’ll help in your reality.

It’s time to create the buyer personas that your ecommerce brand needs.

Best WooCommerce email marketing tips [+ bonus case study]

For good or bad, WooCommerce stores always use a third-party email marketing tool. But how to choose it and how to best use it – it’s often trial and error.WooCommerce

Now, you don’t have to go through that.

In this article, we highlight the most important things you need to be able to do with your email tool, coming from our experience and daily communication with WooCommerce store owners.

Also, one of those owners shares his inspiring success story. He managed to bump up their email marketing conversion rates by 10%! How – he contributed his tactic to our list.

Use these 9 tips to create excellent product descriptions

Have you ever come across a product description that just did nothing for you?

It told you everything the product had, but it did nothing to grab you. There was nothing to inspire you to get on the page and buy that item. Attention Grabbing Product Descriptions

This is exactly what you need to avoid with your product descriptions. You need to inspire your customers to buy from you, every time.

If you’re not sure where to start, you’re in the right place. This guide has 9 tried and tested tips that will help you get the most out of your descriptions, and create listings that will persuade your audience to buy from you.

Pro Holiday Marketing Hacks for Metrilo Users

Holiday Season marketing seems a bit overwhelming but fear not, we’ve got your back! Our Holiday Season marketing checklist includes all the points you need to pay attention to if you are to break your sales records this Christmas.

Note: Metrilo users will find most things in the checklist extremely easy to execute!Gift Icon

The best part is that Metrilo works with historical data so when you integrate it with your store, it starts showing these reports and insights right away. It doesn’t matter whether or not you were a Metrilo user last Holiday Season (or whenever), it’ll still help you analyze past data and use it in planning your strategy for the future.

Here’s how.

Pop-up apps for Shopify stores

Email marketing is a crucial part of any online store’s strategy. But to get there, you need an email list. Pop Up Forms Shopify

The best way to build your email list is to capture leads on your site. This way, people know they subscribed for your updates/ newsletter/ offers and interact better with your emails.

The trick is to do the whole thing elegantly – use high-quality tools that work well with your shop and give you control over the customer experience. You don’t want to annoy your subscribers-to-be.

That’s why we gathered the best pop-up providers for Shopify stores. Enjoy!

10 Deadly sins of eCommerce CRO every marketer needs to avoid

In this article, we are going to share with you ten unforgivable mistakes in conversion rate optimization (CRO) committed by marketers. Cro Mistakes

CRO is all the activities that aim to make an online store more user-friendly and better-converting. Clearly, ongoing CRO is critical to keep conversion rate high or increase it, but it’s not as simple as it sounds.

Avoid the following mistakes at all cost if you want customers to make purchases on your online store.

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