Instagram replaced its Activity tab with the new Shopping tab recently.

Shoppable posts and stories, more influencer partnership features and direct Instagram checkout. All these new shopping features show the platform’s shift to ecommerce, making it a place for product discovery.

In this article, we’ll explore these new ecommerce-focused features and how they can be useful to online brands. We’ll also quickly explore how you can set up an Instagram shop and how to link Shopify or WooCommerce to Instagram.

A viral campaign that makes headlines is the dream of many marketers. The power of these campaigns lies in how they manage to reach huge numbers of people organically and cheaply. And even more so, their authenticity.

Viral campaigns are uniquely able to connect with viewers naturally because people stumble across them when a friend or an influencer they chose to follow shares them. This makes the content look more authentic and reliable, establishing a positive interaction with the brand.

Google Shopping Campaigns are a must for ecommerce brands to connect with an audience with high purchase intent. The good news is that Google shopping is free in the United States thanks to the surfaces across Google programs.

This post will teach you everything you want to know about Google shopping ads, how to set up a Google Merchant account and optimize your campaigns to get the best results.

Pinterest is a great place for marketing your ecommerce brand with its 367 million users worldwide. It’s the fastest growing social network and one with a huge impact on ecommerce sales.

Still, it is underrated as a shopping channel even though most pinners go there to plan purchases. So this article goes over the marketing and sales opportunities for ecommerce brands on the platform AND the Pinterest marketing best practices to follow.

The coronavirus crisis is forcing many food businesses to focus on – or start – their online channel. Deliveries are the only way for restaurants to survive in many countries now. This trend is likely to stay as people expect to be able to order anything online now.

Our mission at Metrilo is to help entrepreneurs grow and thrive. As the food business is going online, we want to show you how you can grow your business and make it through the crisis.

In times of uncertainty like now, people cut down their shopping. They might be cautious about their cash flow month in and month out, or they might think most purchases can wait. Whichever the reason, your ecommerce business may be hurt.

How to drive sales in times like this? How to make customers more at ease with spending money now?

In short: by asking for less money upfront.

Buy now, pay later (BNPL) tools give you an alternative payment method for those insecure shoppers that would not convert otherwise. It lets them pay for their purchase in installments while you get your money immediately from the provider.