What’s new in the eCommerce marketing field and what developments you can expect. Trends that shape theCommerce business and entrepreneurs should prepare for.
As we move through 2018, the importance of preparing your site for the mobile-first index grows every day.
Since the announcement of the move to the mobile-first index way back in November 2016, SEO forums have been awash with comment and speculation about the rollout.
Whilst no fixed date has yet been set, there seems no doubt that the move is imminent and that Google is in fact already rolling this out, although very softly, to specific sites around the world.
Despite the long notice period, there are still so many sites out there who have yet to ‘prepare’ for the rollout, meaning a lot of scrambling could lie ahead.
For ecommerce sites, the job of preparing for the mobile-first index is often much bigger than information-led sites. With hundreds, thousands and possibly millions of product pages, ensuring that those pages are just as crawlable, indexable and ultimately as ‘rankable’ on mobile as they are on desktop is a huge task.
Social shopping, social commerce, shopping on social, social buy buttons, native shopping experiences, in-app purchases – whatever you choose to call it, the Buy buttons on social media are here and there’s already information how they’re doing.
As a merchant, you either already use them or plan to. It’s the quickest way from discovering a product to checkout. Because it’s so easy, social platforms and retailers both hope it will stimulate more sales.
In our predictions article on what to expect in the industry in 2016, we mentioned mobile content and content saturation as key trends. Content saturation is becoming a problem and people are increasingly looking for short and clear answers to their search questions instead of links to websites that might answer them.
Mobile content, on the other hand, is the only way to get people on the go. You have to be place- and time-relevant to manage to grab them.
One of the largest players is signaling we were onto the right track. Different mobile search results have arrived that are both a partial solution to content saturation and a way for organizations to provide mobile content.
Each week, we choose the most important e commerce trends – events and news – and comment on how they influence your business.
We do it with your limited time in mind and highlight just enough to keep you up to date with current trends in the field to run your business smoothly.
So what happened this week that matters?
A new provider for the enterprise omnichannel e commerce emerged, Magento launched a new marketplace and marketplaces in Southeast Asia begin challenging Alibaba’s expansion while it snuggles up to Australia and New Zealand.
We enjoy curating the most important trends in eCommerce for the week and add our view how it affects you as players in the game
When we’re preparing each new digest, we like to imagine you enjoying it with a cup of coffee or beer. We hope it’s as informational and useful as we intend it to be.
This week we comment on updates from Shopify and Alibaba.
What are the major e commerce trends this week that focused public attention?
We’ve summed them up here and given our take – whether you want it or not.
New platform opportunity, new payment processing option, and a feature better including visually impaired people in the social network experience – what a great week!