You are building a brand, right. It is more than reselling products. You care how good yours is and how people perceive it. Unlike a dropshipper that wouldn’t care what happens in the long run. That’s why the real work begins after the first order when you need to differentiate yourself and enhance the brand experience.
Why your job is not done with the first order
- Your niche is probably small so you cannot always rely on new customers and need to retain old ones
- Orders from returning customers are high-margin so they help you grow and invest in expansion, new product development, and so on
- As a business with values and mission, you need time to communicate them to people and make the change in their habits, one purchase is not enough to make a significant dent
- If you launched a product to solve a real problem and it’s working, it should get loyal fans so repeat orders are a sign of product-market fit