One thing that sets brands like yours apart is the long-term focus. You realize you need the customer for the long run.
That’s why the conversion step is vital to set the right tone for the customer journey from then on.
- What’s the first order for the customer?
- A test to see if you are legit and your product really works.
- A test to of shipping, quality, customer service, etc. (you can have a great product and terrible service)
- A test of all your marketing claims
So they might be buying but it is not equal to trust yet.
What’s the first order for you?