Customer retention best practices
As a digital brand, you have an advantage to accumulate behavior data to understand the buying process and engagement with your brand. Deep knowledge of how things happen lets you be truly customer-centric.
Stay true to your founding principles
The fundamental values, mission and vision that attracted people in the first place should be the basis for decisions even as the brand grows. DTC brands claim to be different than conventional corporations and to keep customer’s trust, it’s better to not disappoint by forgetting your reasons for launching the business.