Definition of Business Vision
What your business aspires to be. Answers the question ‘Where do you want to be?’ How you see your company in the future and its impact on the market. The destination you want to reach.
Your vision statement shows the people in the company what they are working towards - it gives direction and inspires.
Examples of Business Vision
"To make people happy."
"We envision a world where all people – even in the most remote areas of the globe – hold the power to create opportunity for themselves and others.”
“To accelerate the advent of sustainable transport.”
Definition of Business Mission
How you are going to get to your dream state, a.k.a. your vision.