Why customer personas are so important for online brands?
Communication: When you're addressing a faceless customer, you can't communicate with them properly.
Growth: It comes with consistent efforts and it’s impossible to achieve consistency when the team efforts are not unified and aligned with the same target persona to sell to.
Experience: You can’t tailor outstanding customer experience if you don’t get in the heads of your customers and understand what they want.
Download our persona template and fill out your brand.