Now that you have your internal company assets, your team is on the one the same page about the brand. It’s time to communicate your brand identity, mission, vision, and values externally, to your (potential) customers.
This should be done through carefully crafting the customer journey.
Main points in the external brand communication:
At the awareness stage:
Connect over values. Content, partnerships, events and all messaging should be in line with the values you share and hope to bring people to your brand. Show them the thing they will like about you - how products are made, who makes them, how it works, etc.