Why is it important for your team to be on board with the mission and vision?
As we explained in the previous chapter of the Growth Framework, Fundamentals, your mission and vision are the North Star of your brand, they guide you in all your efforts to bring it to life and grow.
So the people responsible for different aspects of your brand also need to be guided in their decisions by the same values. For your brand to live up to its own mission and vision, everybody creating the brand should follow those guidelines. This will make the brand consistent and well-rounded on all sides, with a strong brand identity.
Otherwise, you get an uncoordinated bunch of people doing only their share of the work without anything in common to unite them. They might even get in each other’s way.