DTC Academy by Metrilo

About this Academy START HERE

Who is it for? How did we work it out? How to use it and what to expect?



Starting your brand with the right foundation is vital to its success. In this step, we guide you through the Fundamentals that need to be in place before you try to grow or even launch.



Going to market without proper product-market fit can be a huge waste of resources. In this step, we guide you through the complete process of product validation so you are 100% sure and ready to launch.



Having your Fundamentals and Validation in place is great, but your team needs to be in line with all that goes into the brand to do their job properly. In this step, find how to communicate your brand value, identity and appeal to your team so they manage to broadcast it in their work.


First purchase

Approaching the market and getting the first order from each customer is as hard for DTC brands as for any other ecommerce business. But for DTC it is a strategic step and not the end goal at all. In this part, you will find how to position yourself on the market and how to create the first-purchase experience so it's not the last.



The post-purchase experience is what sets brands like yours from resellers and Amazon. You have the power to become a part of people's lives, not just an invoice. Find out how in this section.



The success of your DTC brand is tied to the loyalty of your customers. You know you're operating in a niche and you have to drive repeat sales continuously because you cannot rely on constant new acquisitions. The last step in our framework outlines the best practices for customer retention for brands investing in the long term.

How to communicate your brand vision internally

Team onboardingShared valuesCompany assets

Why is it important for your team to be on board with the mission and vision?

As we explained in the previous chapter of the Growth Framework, Fundamentals, your mission and vision are the North Star of your brand, they guide you in all your efforts to bring it to life and grow.

So the people responsible for different aspects of your brand also need to be guided in their decisions by the same values. For your brand to live up to its own mission and vision, everybody creating the brand should follow those guidelines. This will make the brand consistent and well-rounded on all sides, with a strong brand identity.

Otherwise, you get an uncoordinated bunch of people doing only their share of the work without anything in common to unite them. They might even get in each other’s way.

Who should be on board

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