First, DTC brands should look from a different angle on approaching the market and making the first sale.
Conversion is an important but not an end goal in the Growth Framework as it is for the other ecommerce models. This is because DTC brands like yours cannot stop at the conversion step in hope to grow with ever new acquisitions.
It is more of a stepping stone for further communication to build a relationship with the customer, win their loyalty and become a brand of choice. It is the doorway to retention and not the end of the customer journey.
The mini-goal here IS a sale, true, but along with a pleasant experience so the customer is open to further communication.
This will work best if your marketing is focused on getting only relevant leads.
What’s a relevant lead?